The Ultimate Lamborghini Urus Buyer's Guide: Every Generation, Model, & What You Need to Know Before Owning

If you’re in the market for a high-performance luxury SUV that doesn’t compromise on power, prestige, or practicality, the Lamborghini Urus should be at the top of your list. Known as the world’s first Super SUV, the Urus combines Lamborghini’s racing DNA with the versatility of a full-size SUV. But before you drop six figures on this beast—or consider buying one used—there’s a lot you should know.

From detailed model year breakdowns and performance specs to ownership costs, common problems, and resale value, this Lamborghini Urus buyer’s guide is your ultimate resource. Whether you're comparing Urus S vs Performante, investigating the new 2025 Lamborghini Urus SE plug-in hybrid, or wondering what to look for when buying a used Lamborghini Urus, we’ve got you covered.

Bonus: Want to protect your Lamborghini investment? Explore extended warranty options for Lamborghini Urus and learn how Noble Quote can give you premium vehicle repair protection with zero hassle. Visit our Learning Center to learn more.

A Quick Overview of the Lamborghini Urus: The Super SUV

Launched in 2018, the Lamborghini Urus was the brand's bold return to the SUV market after the legendary LM002. Built on the same MLB Evo platform as the Bentley Bentayga, Audi Q8, and Porsche Cayenne, the Urus managed to stay uniquely Lamborghini with its aggressive styling, blistering speed, and twin-turbocharged 4.0L V8 engine.

Key Specs (Base Urus):

• Horsepower: 641 hp
• 0-60 MPH: 3.6 seconds
• Top Speed: 190 mph
• Torque: 627 lb-ft
• Drive Modes: Strada, Sport, Corsa, Terra, Sabbia, Neve, Ego
• Fuel Economy (MPG): ~12 city / 17 highway

With performance metrics on par with supercars, the Urus quickly became a benchmark in the luxury SUV market and is frequently cited as the fastest SUV in the world.

Lamborghini Urus by Model Year: Generations Explained

2018 Lamborghini Urus

The debut year. This model set the tone for all future Super SUVs. Key features included adaptive air suspension, advanced driver assistance systems (ADAS), and a 360-degree camera system.

2019 Lamborghini Urus

Very few changes; primarily saw software updates and customization options like new color options and interior customization enhancements.

2020 Lamborghini Urus

Introduced Lamborghini’s connected services, minor infotainment tweaks, and new wheel and paint options. Still rocking the same V8 powertrain.

2021 Lamborghini Urus

Added Pearl Capsule and Graphite Capsule editions for bold aesthetic customizations. Reliability remained strong, but cost of ownership began to show through maintenance costs and insurance premiums.

2022 Lamborghini Urus

New interior trim options and expanded ADAS features. Used Lamborghini Urus models from 2022 often hold strong resale value, especially limited-edition trims.

2023 Lamborghini Urus S & Performante

• Urus S: A refresh of the original with 657 hp, improved styling, and more personalization.
• Urus Performante: Stripped-down, more aggressive version with lighter weight, carbon fiber components, and improved cornering dynamics. Aimed squarely at the Porsche Cayenne Turbo GT and Aston Martin DBX707.

2024 Lamborghini Urus

No major upgrades over 2023, but continued strong sales and reviews. Buyers saw better dealer incentives and more refined ride quality.

2025 Lamborghini Urus SE Plug-in Hybrid

Just launched, this model marks Lamborghini’s pivot toward electrification. The Urus SE adds a hybrid powertrain capable of producing over 700 horsepower, promising a 0-60 time near 3.4 seconds, while improving fuel efficiency and lowering emissions.

Sources:

• Car and Driver Urus Review
• Top Gear 2025 Urus SE Preview
• MotorTrend Urus Timeline

Lamborghini Urus Ownership: Costs, Pros, and Realities

Lamborghini Urus Price & Trims

• Base Price (New): ~$235,000
• Used 2018–2021 Models: $165,000–$200,000 depending on mileage and condition
• 2025 Urus SE Hybrid: Expected to exceed $250,000 MSRP

Lamborghini Urus Cost of Ownership

Owning a high-performance SUV like this doesn’t just cost you at purchase. Here's what you should expect:

• Insurance: $4,000–$7,000/year depending on location and driving history
• Maintenance Cost: Annual maintenance can reach $2,500–$4,500, with brake jobs exceeding $5,000
• Oil Change Cost: $400–$600
• Fuel Costs: 12–17 MPG means you’ll spend heavily on premium fuel

Lamborghini Urus Reliability

Is the Lamborghini Urus reliable? The short answer is: relatively yes, for a Lambo. Unlike older models like the Gallardo or Murciélago, the Urus benefits from Volkswagen Group engineering. However, it still sees occasional issues:

• Common Problems:
  • Electronic glitches in the infotainment system
  • Suspension wear (especially in off-road modes)
  • Carbon buildup in the turbo V8
  • High brake rotor replacement costs

Should You Buy a Lamborghini Urus?

Let’s break down the Lamborghini Urus pros and cons to help with your decision:

Pros:

• Insane acceleration & handling for an SUV
• Truly exotic appearance and brand prestige
• Versatile with AWD and multiple driving modes
• High resale value if well-maintained
• Comfortable enough for daily driving

Cons:

• Lamborghini Urus maintenance costs are extreme
• Fuel efficiency is poor
• Insurance is expensive
• Can be a magnet for unwanted attention
• Limited cargo space compared to other luxury SUVs

What to Look for When Buying a Used Lamborghini Urus

Considering going pre-owned? Here’s your used Lamborghini Urus buying guide:

• Request complete service records (especially if out of factory warranty)
• Ensure the ADAS features and infotainment are up to date
• Check for signs of excessive off-road use
• Avoid models with aftermarket exhausts or tuning chips unless professionally installed
• Budget for a Lamborghini Urus vehicle service contract

Protecting Your Lamborghini Urus Investment

Buying the Urus is only half the story. Protecting it from unexpected repairs is just as important. Here's how Noble Quote can help:

• Lamborghini Urus extended warranty options
• Affordable Lamborghini Urus repairs through certified shop networks
• Deductible coverage and rental car benefits
• 24/7 roadside assistance included
• Custom protection for plug-in hybrid systems and performance parts

Learn more at our Learning Center.

Final Thoughts

The Lamborghini Urus is a statement of luxury, speed, and engineering genius. Whether you're eyeing the 2025 Urus SE hybrid, curious about the difference between the S and Performante, or comparing it to a Bentley Bentayga or Porsche Cayenne Turbo GT, the Urus delivers unmatched thrills in the luxury SUV space.

But ownership isn’t just about power—it’s about protection. And with Noble Quote, you can drive your dream car with total peace of mind. Get your Lamborghini Urus protection plan today and never worry about unexpected repair costs again.

• Get a Quote and Buy Online Now
• Visit Our Learning Center for expert car tips